Website Privacy Policy

We value your privacy and take every precaution to ensure your personal data is securely managed and protected. This Privacy Policy outlines how Build Botanic LLC, doing business as Florafelt and Plants on Walls (hereafter referred to as “the Company”), collects, uses, and safeguards the information you provide through our websites.

1. Account Registration

To access specific features of this website or to streamline the purchasing process, users may complete an online registration form.During registration, you are required to provide essential contact information (such as your name and email address).This information is utilized to contact you regarding the specific vertical garden products, kits, or consultation services on our site in which you have expressed interest.

2. Order Fulfillment

We request essential information from you on our secure order and checkout forms. To complete a purchase from us, you must provide accurate contact details (including your name, billing address, and shipping address) alongside your financial information (such as credit card numbers and expiration dates).This data is strictly used for payment authorization, billing validation, and order fulfillment.If we encounter logistical or processing issues during shipment, this information is used to contact you directly.

3. Cookies and Tracking Technologies

We utilize “cookies” and similar tracking technologies on our site to enhance your browsing experience. A cookie is a minor string of data stored securely on a visitor’s device or browser file to help us optimize site navigation and recognize repeat visitors.Identifying you via a cookie saves you time by removing the need to log in with a password more than once per session.Cookies also allow us to monitor and analyze anonymous user traffic and interests to improve our digital storefront layout.Usage of a cookie is in no way linked to any personally identifiable information on our platform.

4. Information Sharing and Third Parties

Aggregated Data: We may share anonymous, aggregated demographic data with our operational partners, designers, and platform developers. This statistical information is not tied to any personal data that can identify an individual person.Logistics and Merchant Processing: We partner with trusted outside freight and parcel shipping companies (such as Worldwide Express) to deliver orders, and secure credit card processing gateways (such as Stripe) to bill users for goods and services. These specialized entities do not retain, share, store, or utilize personally identifiable information for any secondary purpose beyond completing your transaction.Service Partners: When a user explicitly requests custom design consulting or localized integration services, we may share names or core contact metrics necessary for a vetted third party to fulfill those exact services. These parties are contractually bound to protect your data and are prohibited from using your personally identifiable information for any alternative commercial use.

5. Technical Safeguards and Data Security

We implement an array of robust electronic security measures to maintain the absolute safety of your personal data.Your personal information is contained behind highly secured networks and is only accessible by a strictly limited number of authorized personnel who maintain specialized access rights and are legally bound to keep the information confidential.When you place orders, input financial details, or access your unique user account, we enforce the use of a secure, dedicated server environment. All sensitive financial data is transmitted using Secure Socket Layer (SSL) technology and subsequently encrypted directly into our databases.

6. Disclosure to Outside Parties

We do not sell, trade, or otherwise transfer your personally identifiable information to unauthorized outside parties unless we provide you with explicit advance notice.The term “outside parties” does not include Build Botanic LLC or its subsidiaries.It also excludes web hosting infrastructure providers, e-commerce applications, and legal or accounting specialists who assist us in operating our storefront, managing our Santa Rosa warehouse infrastructure, or servicing our consumer and commercial accounts, so long as those parties explicitly agree to preserve data confidentiality.We may also release data when appropriate to comply with federal or state statutes, enforce our explicit site policies, or protect our or others' legal rights, property, or systemic safety.

7. Opting Out, Modifying, or Deleting Your Data

Email Preferences: To alter or terminate your email newsletter subscriptions, you may modify your parameters directly within the “My Account” subsection of our site or select the "Unsubscribe" hyperlink embedded in our correspondence.Data Deletion: To request the deletion of your online account profile from our core web database, sign into the "My Account" area and clear your historical shipping metrics, billing targets, and saved profile credentials, or contact us directly at admin@plantsonwalls.com. Note on Data Retention: We are required by federal and state laws to maintain specific financial data records regarding historical commercial sales transactions in order to properly file corporate taxes and fulfill multi-year product warranty parameters.

8. Google Analytics and Marketing Optimization

The Company utilizes Google Analytics resources to evaluate customer pathways and interface behaviors. We actively leverage features including Demographics and Interest reporting, Remarketing channels, Google Display Network (GDN) Impression Reporting, and DoubleClick integrations.These mechanisms assemble generalized age, gender, and regional interest summaries to improve our commercial product distributions. If you wish to opt out of Google Analytics automated web tracking, you may utilize the official opt-out framework located here: Google Analytics Opt-Out Tool.

9. Policy Boundaries & Amendments

Online Policy Boundaries: This online privacy framework applies strictly to data gathered through our digital websites and web-linked portals, and does not apply to corporate records handled offline during physical warehouse or field operations.Privacy Policy Amendments: If we adjust, update, or expand this Privacy Policy, the revised text will be published directly on this designated page. Structural policy changes will apply exclusively to data gathered following the official modification date.Your Assent and Consent: By navigating, browsing, or completing a transaction on our digital platforms, you formally consent to the parameters of this Privacy Policy.

Last Updated: June 23, 2026

Operating Corporate Entity: Build Botanic LLC (dba Florafelt & Plants on Walls)

Inquiries: admin@plantsonwalls.com